Beauty and the Geek
In the same way that I want sustainable fashion to become the norm, a fully integrated part of all production and retail; I also want to see fashion embrace technology, in particular online presence. It would be a match made in heaven: beauty & the geek!
“In terms of fashion, I think the industry is still incredibly conservative. When brands use Twitter or livestream their catwalks, everybody seems to think it’s the most modern thing ever. To me, that’s not innovative. It’s a dilemma we’ve seen a lot of recently, where fashion brands and techies don’t really know what the other is fully capable of doing for them.” – Tarik Malak
I have seen the disconnect with my own eyes on hundreds of fashion websites and blogs. Fashion sites lag behind, slow to adopt new technologies. But I do think the gap is closing.
Fashion e-commerce has been at the front of web-technology since the early boom. More recently fashion websites were quick to create iphone apps. Fashion news sites as well as bloggers used to merely present and publish information. Now, there is a move towards participation, aggregation, and creation.
I want to see more collaboration with tech start-ups, new technologies like image recognition technology and complete social integration! Fashionistas and tech-geeks need to collaborate. Great things can be created!
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