WHAT IS SLOW FASHION?
One constant thing about fashion is change. Seasonally, trends change the preferred color, silhouette, fabric and more — artificially dictating the obsolescence of a garment. Over the past few decades, fashion trends have been changing at a greater rate due to advances in production technology, shortening the time from concept to store. This speeding up of trends and time from concept to store is referred to by many as “fast-fashion”. Fast-fashion quite often also tends to be of lower quality, intended to only to be worn one season.
The term “Slow Fashion” was coined by Kate Fletcher in 2007 (Centre for Sustainable Fashion, UK). Slow Fashion is not a seasonal trend that comes and goes like animal print, but a sustainable fashion movement that is gaining momentum.
Slow Fashion attempts to slow the rate of change down to a more sustainable pace.
When we slow down we realize that we don’t need to buy new trends every 6 weeks as the fast-fashion retailers are pushing them out, we need to step back and reassess what is really important to us. Getting started in the slow fashion movement doesn’t necessarily mean we need to knit our own socks; we simply need to make more conscious shopping decisions.
*Check out our Resources page for more about Slow Fashion including articles, books, tips, videos and more.
WHAT IS SLOW FASHIONED?
Slow Fashioned is not your typical online magazine. It goes beyond fashion to empower readers to slow down and make more educated shopping and lifestyle decisions. Instead of being wrapped up in consumerism, acquiring more stuff just to acquire more stuff; Slow Fashioned challenges you to reduce, reuse, and recycle and to join the slow movement.
Our mission is to:
Educate, inspire, and influence change in the fashion industry by encouraging consumers to slow down and make more conscious consumption decisions.
Slow Fashioned intentionally posts at a slower rate than other publications, because we know it’s not about reviewing the next new product, it’s about slowing down and learning something interesting & important about living a Slow Fashioned lifestyle — quality over quantity! Please, read along and get involved in the conversation.
MEET THE SLOW FASHIONED TEAM:
Check out the Bios page to learn more about the voices behind Slow Fashioned, check out their blogs, get in touch, or learn how you can contribute too!
TAKE THE SLOW FASHIONED PLEDGE!
Show your support of Slow Fashion and your commitment to sustainability by taking the Slow Fashioned Pledge!
The Slow Fashioned Pledge is a dedication to slowing down. It reminds us to make more conscious decisions when we buy new clothes and to take better care of what we have.
Sign the pledge now, it’s as easy as commenting!
JOIN THE SLOW FASHION CONVERSATION!
The Slow Fashion Movement has been growing all over the globe in small grass roots efforts. You can join the conversation and learn how to educate, inspire, and influence change in your life, your community, and in the fashion industry worldwide through Slow Fashion on our LinkedIn discussion board and engage with us on our Facebook Page, or on Twitter.